• press release
    press release
Published on
Nov 3, 2021

FOR IMMEDIATE RELEASE:  

Small biz owners: Sign up to participate by FRIDAY, NOV.12

Launch Dayton's partner organizations are once again collaborating to promote Dayton region small businesses this holiday season through the online #LaunchIntoTheHolidays campaign.

Beginning Cyber Monday, Nov. 29, 2021, and running through Friday, Dec. 17, Launch Dayton will host a Facebook Live each day over the lunch hour, featuring a series of small, local businesses showcasing products that make the perfect holiday gift.

The goal is to connect the region’s small businesses with new customers who are seeking to shop local and maximize the impact of their dollars this holiday season.

This campaign is supported by partner organizations, including Aviatra Accelerators — Dayton, Dayton Powerhouse, Downtown Dayton Partnership, Entrepreneurs’ Center, Parallax Advanced Research, and more, all of whom will share the live videos with their networks. Participating businesses will also share the posts, cross-promoting one another to help all of the local businesses in the campaign reach new customers.

#LaunchIntoTheHolidays began in 2020 as a response to the COVID-19 pandemic which shut down many small retailers and restaurants. The campaign was a hit both with participants, many of whom reported a direct increase in sales because of the campaign, and with viewers, who enjoyed sneak peeks into local kitchens and production spaces as they connected with new businesses to shop and support. In total, the 2020 campaign featured 44 businesses and racked up more than 22,000 views.

For 2021, the campaign includes space for 60+ businesses. Business owners in the retail, health/beauty/wellness products or services, food & beverage products or services, and art & creative industries are encouraged to apply by Friday, Nov. 12.

Launch Dayton is a collaborative effort of regional entrepreneurial support organizations, working to connect and encourage Dayton’s entrepreneur and startup community. Businesses selected for the campaign will:

  • Commit to appearing on a Launch Dayton Facebook Live video at an assigned date and time

  • Promote their top three products that make great holiday gifts

  • Share the #LaunchIntoTheHolidays campaign and shout out fellow participating businesses, because Launch Dayton partners believe a rising tide lifts all boats.

Businesses who sign up should:

  • Be physically located in the greater Dayton region (think Piqua to Springboro, Eaton to Springfield)

  • Have at least one product, service, and/or gift card that costs $25 or less.

Business owners must sign up here by Friday, Nov. 12. Participants will be notified of their selection and must confirm their Facebook Live time slots by Friday, Nov. 19.

Launch Dayton partners will offer an optional workshop for participants Monday, Nov. 22 to maximize the impact of their Facebook Live, including how to prepare, where to do your live video, how to pick your top products to highlight, and more.

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About Parallax Advanced Research

Parallax is a 501(c)(3) nonprofit that tackles global challenges by accelerating innovation and developing technology and solutions through strategic partnerships with government, industry and academia across Ohio and the Nation. Together with academia, Parallax accelerates innovation that leads to new breakthroughs. Together with government, Parallax tackles critical global challenges and delivers new solutions. Together with industry, Parallax develops groundbreaking ideas and speeds them to market.

About Launch Dayton

Launch Dayton is a collaborative effort of regional entrepreneurial support organizations to connect and support Dayton’s entrepreneur and startup community. Launch Dayton partners believes everyone, regardless of their background, should have the opportunity to determine their own economic prosperity. The Launch Dayton community exists to support and inspire all Daytonians who are building businesses. Launch Dayton partners collaborate to build an easily accessible environment, run high-caliber programming, and connect a network of champions, mentors, and resource providers.